Who we are
A company based in Valparaiso, IN, USA, Keenville & Company LLC DBA BikeBackbone (“we”, “our”, “us”) specializes in universal bicycle attachments that help cyclists get to where they want to go more easily. Our website address is: https://bikebackbone.com.
Analytics
We at BikeBackbone.com collect anonymous data about website visitors via Google Analytics, JetPack, and Hotjar. We need this data to understand how you use our website so we can improve its design and functionality. We use this data to better serve you. We also need the data to get the most out of our marketing campaigns. These analytics are securely kept indefinitely and are only used for BikeBackbone purposes. We will never sell your date. Please close this site if you do not consent.
More info about the privacy policy of Google Analytics can be found here: https://policies.google.com/technologies/partner-sites
More info about the privacy policy of Jetpack can be found here: https://automattic.com/privacy/
More info about the privacy policy of Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy/
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
If you request a password reset, your IP address will be included in the reset email. We also use various thrid-party services (i.e. Google, Paypal, WooCommerce, and others) that track and monitor various data metrics.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profiles. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Visitor comments and emails are checked through an automated spam detection service. Data may be linked to several of our analytic data processors Google Analytics, Jetpack, and Hotjar. Your personal data is never sold. All data collected is used for improving our service for you.
Mini email discount
When you request a Backbone Mini discount, we store your email address, coupon code, request time, and updates preference in our private coupon records. We use this information to manage your discount and check that your checkout email matches the coupon. We keep your offer in your shopping session so the discount can apply automatically to an eligible Mini. Receiving updates is optional, and we use your email for marketing only if you opt in. To request removal of your signup details, email contact@bikebackbone.com.
A small browser preference remembers whether this Mini offer has been shown, using local storage or a cookie. This preference contains no email address or coupon code.
When you confirm fit measurements for a Backbone in your cart, we remember that confirmation in your shopping session so you can continue to checkout. Changes to the Backbone items may require a new confirmation.
Personal Gmail organizer
BikeBackbone Gmail AI (Personal) — updated November 8, 2026. This section applies specifically to the site owner’s private Gmail organizer. The organizer is not offered to website visitors or customers. The website analytics and marketing practices described elsewhere on this page do not apply to Google user data processed by this organizer.
Access and purpose. With the owner’s Google authorization, the organizer reads account identity, message and thread identifiers, labels, dates, sender and recipient headers, subjects, message text, and attachment metadata to classify and organize the authorized mailbox. Classification runs on an AI model on the owner’s Mac. It applies existing organization labels and may archive eligible messages by removing the Inbox label. Attachment contents are not downloaded for classification. Protected or uncertain threads are held.
Limited operations. Google’s Gmail permission includes broader abilities such as sending and managing messages. This organizer exposes only labeling and archiving operations; it does not send email, delete messages, move messages to Spam or Trash, or change read status.
Storage and retention. Google refresh credentials are stored in macOS Keychain and access tokens are held in memory. Private local working files may temporarily contain message content. Normal completion and handled-failure paths remove those raw message files; an interrupted run can leave private files for recovery. Local audit and recovery records retain identifiers, label changes, timestamps, hashes and verification evidence until the owner removes them. There is no automatic retention deadline for those records.
Use and sharing. The organizer communicates with Google for authorization and Gmail operations and with the AI service on the same Mac. It does not transmit email content to an external AI provider or publish it to this website. Google user data is not sold, used for advertising, shared with unrelated parties, or used to train a general-purpose AI model. The organizer’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including its Limited Use requirements.
Owner control. The owner can stop the background worker, revoke its access in Google Account settings, and remove local credentials and records. Revocation prevents future authorized access; it does not reverse previous mailbox changes or automatically remove local records. App information and personal-use terms are in our Terms and Conditions. Questions can be directed through our contact page.